Monday, November 9, 2009

The Problem with Management Fads

I was startled by a handout I received during a seminar that I attended last year. It was a graph plotting all the management fads of the past 60 years. They all promised to be the answer to the pressing problems of the day, but in hindsight none of them were. That does not mean that we should junk all of them.

In my view they all serve a purpose at one time or another, buyers beware! Students of the systems approach know that there is really no one best way to solve complex organizational problems, that it all depends on a number of factors. We also have been taught that no two methods are alike or yield the same benefits ... some are faster, others are longer lasting, etc.

In the mid 1980's I read the abstract of a doctoral dissertation -- "What's new in OD." I have forgot the author's name but not his findings. The Ph.D. student spent a good part of three years tracking and documenting the evolution of the organization development field, dating back to the pre WWII experiment at Western Electric. His conclusion was startling for me. He found nothing was really new except better packaging.

As I reflect on the last 25 years, I regrettably have come to the similar conclusion.

The Western Electric experiments opened our eyes. The increase in employee productivity was not as a result of better lighting (a recommendation by the consultants) but as a result of the attention employees where receiving. This breakthrough finding gave birth to what scientists refer to as the Hawthorne Effect (HE). The HE does not last, however. Like the rubber band, once you forget to pay attention to the employees, the rubber band will snap back to its earlier position (status quo).

Fast forward to the 21st century.

I have observed the Hawthorne Effect during the initial phases of change programs. You form a task force, cross-functional team, a "skunk" group, you name it, and unleash it on problem solving, and by golly, things begin to change. You think you are a genius, that you have arrived. Well, you had something, but not a lot to do with it, you simply unleashed the Hawthorne Effect. The rubber-band effect? Sustainability is the issue.

Many change efforts die or lose their impetus over time because the HE is exhausted. Change fatigue sets in. People get tired. Over the long haul, the overall impact is hard to discern. Skepticism sets in. It is time for renewal ... it is time to re-seed the situation.

It has been said that people are good at criticing the work of others but not their own. They think that everybody is screwing up but not themselves. Well, I am not one of those people. I have experienced many failures -- failures in the proper use of change methods and failures in the change goals. How about you?

1 comment:

  1. In my experience, you don't get rid of an organization or leadership virus with a single inoculation -- some firms, federal agencies, municipalities, and school districts just don't get it... and never will --they are mired in their own mediocrity

    Worse yet, is that while the viral leader is sooner or later "outed", loses support from direct reports, and infects other parts of the organization, he or she also manages to procreate him/herself thus assuring that the virus, now with a subtle built-in immunity, persists at least one more generation

    Vince Ceriello, SPHR

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